Utvalgt av Sturla Sandlie

A FLEA BRAIN?

An overworked ad executive was ordered by the boss to do an exhaustive study on fleas and how they might be trained to use in some innovative ad campaigns for a prospective client.

He carefully captured, subdued and trained a large flea to jump over his finger every time he yelled, "Hup!" Then he pulled off two of the flea's six legs. "Hup!" he yelled. The flea jumped over his finger as it had been trained to do. Off came two more flea legs. "Hup!" went the command. Again the flea jumped. Then he pulled off the flea's last two legs. Sadly, when he yelled "Hup!" he flea no longer moved.

The ad exec concluded that fleas would be difficult to train and use in any ad campaigns--because, as he wrote in his report: "When a flea loses all six of its legs, it becomes deaf."

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Uoversettelige mars 2003